Search Engine Positioning (SEO or, for short) is the art of getting your website to the top of search rankings. Why do you want to reach the top in Google? Well, here's the elevator pitch for why SEO (and this book) might be the best investment they make in your website and your business: Tips and techniques to get your site to the top of the search engine rankings on google and stay there. Cover lot of topics in this book and start from Setting up a new site, Managing an existing site, Site structure & navigation and How Google finds sites and pages. Coves lot of other options as well like How Google stores information, On-page optimization, Asset optimization, Manipulating snippets and SERPs and How Google ranks your website.